My mission is to empower SaaS founders to achieve sustainable growth and market leadership by leveraging cutting-edge go-to-market strategies.

In the last 20 years I have witnessed some major shifts in Go-to-Market strategy in the software industry from Sales-led approaches to Product-Led approaches to what I am anticipating to being Market–Led approaches. At this juncture I am looking to take a sabbatical from full-time executive opportunities and focus the next year on researching and writing my book on the evolution of SaaS Go-to-Market Strategies over the last few decades, and how they will evolve in the next era of the marketplace economy. I will be coaching with some of the leading technology incubators in Canada such as Communitech and the University of Toronto Hatchery to help design and build the next generation of startups with these strategies in mind, and will be taking on 1-2 Fractional CMO opportunities with promising start-ups and scaleups that are looking to build or reinvent their Go-to-Market in line with the future evolution of the SaaS market.

When I’m not strategizing for SaaS startups, you’ll find me on the basketball court, coaching my kids or analyzing the game.