Artificial Intelligence

The extreme automation of the customer acquisition process post COVID-19

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What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also …

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How the CMO role is virtualizing, fractionalizing in the Tech Industry

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The Nature of the Beast: Marketing in Growth Tech Gartner does an annual CMO Spend Survey that I find very useful as a benchmarking exercise of how much industries are spending on marketing. On average across all industries, Gartner reports that approximately 11% of revenue is spent on marketing. This has fluctuated over the years …

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